Permission email marketing, also known as direct email marketing and opt-in email marketing, is a marketing method in which customers and prospects sign up, or “opt-in” for mailings from your company.

These email marketing tools take many forms: newsletters, auto responders, special offers, personalized letters, and so on.

How Does Permission Email Marketing Work?
Typically, permission based email marketing requires that you use an automated software program, which allows you to manage your “list,” or collection of names, and to send communications to all or selected portions of your list with ease on a regular basis. Alternatively, WMI provides a custom email marketing newsletter system in our content management system. Click here to learn more about our CMS system.

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